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Hotjar is a heatmap and user behavior analytics tool that helps businesses understand how visitors interact with their websites and apps. It offers a variety of features that can help businesses improve their user experience, increase conversions, and track their progress over time.

Here are 10 benefits of using Hotjar:

1. Heatmaps: Hotjar heatmaps show you where visitors are clicking, scrolling, and hovering on your website or app. This information can help you identify areas of your site that are working well and areas that need improvement. Hotjar heatmaps
2. Session recordings: Hotjar session recordings allow you to watch videos of real visitors as they interact with your website or app. This is a great way to see how visitors are using your site and identify any usability issues.Hotjar session recordings
3. Surveys: Hotjar surveys allow you to collect feedback from visitors about your website or app. This feedback can help you improve your user experience and make sure that your site is meeting the needs of your visitors. Hotjar surveys
4. Funnels: Hotjar funnels allow you to track the progress of visitors through your website or app. This information can help you identify bottlenecks in your funnel and improve your conversion rate. Hotjar funnels
5. Polls: Hotjar polls allow you to ask visitors questions about your website or app. This feedback can help you understand what visitors are looking for and what they think of your site. Hotjar polls
6. Form analytics: Hotjar form analytics allow you to track the performance of your forms. This information can help you identify areas where your forms are not working well and improve your conversion rate. Hotjar form analytics
7. NPS: Hotjar NPS allows you to measure customer satisfaction with your website or app. This information can help you identify areas where you need to improve your customer experience. Hotjar NPS
8. A/B testing: Hotjar A/B testing allows you to test different versions of your website or app to see which one performs better. This information can help you improve your conversion rate and make sure that your site is optimized for conversions. Hotjar A/B testing
9. Heatmaps API: Hotjar heatmaps API allows you to integrate heatmaps with your own website or app. This allows you to track user behavior on your site and get insights that you wouldn’t be able to get with the Hotjar dashboard. Hotjar heatmaps API
10. Customization: Hotjar is highly customizable. You can change the look and feel of the dashboard, and you can add your own branding. Hotjar customization

Overall, Hotjar is a powerful tool that can help businesses understand how visitors interact with their websites and apps. It offers a variety of features that can help businesses improve their user experience, increase conversions, and track their progress over time.

Here are some additional benefits of using Hotjar:

• You can get started quickly and easily.
• You can use Hotjar on any website or app.
• Hotjar is affordable and scalable.
• Hotjar has a great customer support team.

If you’re looking for a way to improve your website or app’s user experience, then Hotjar is a great option. It’s a powerful tool that can help you get more out of your website or app.