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Over-the-top (OTT) advertising is a rapidly growing market, and for good reason. OTT ads offer a number of benefits over traditional TV advertising, including:

• Reach: OTT ads can reach a large and diverse audience, including cord-cutters and people who don’t watch traditional TV.
• Targeting: OTT ads can be targeted to specific demographics, interests, and even behavior. This means that your ads are more likely to be seen by people who are actually interested in what you have to offer.
• Engagement: OTT ads are more engaging than traditional TV ads. This is because people are more likely to be paying attention to their screens when they’re watching OTT content.
• Measurability: OTT ads are more measurable than traditional TV ads. This means that you can track how many people saw your ads, how many people clicked on them, and how many people took a desired action after seeing them.

As a result of these benefits, OTT advertising is a powerful tool for businesses of all sizes. If you’re looking to reach a wider audience, target your ads more effectively, and measure your results more accurately, then OTT advertising is a great option for you.

Here are some additional benefits of OTT advertising:

• Real-time optimization: OTT ads can be optimized in real time, based on how people are interacting with them. This means that you can make sure that your ads are always as effective as possible.
• Data-driven insights: OTT advertising platforms collect a wealth of data about how people interact with ads. This data can be used to gain insights into your target audience and improve your marketing campaigns.
• Cost-effectiveness: OTT advertising can be a cost-effective way to reach a large audience. This is because OTT ads are often priced on a CPM (cost per mille) basis, which means that you only pay when someone sees your ad.

If you’re considering using OTT advertising, there are a few things you need to keep in mind. First, you need to make sure that your target audience is actually watching OTT content. Second, you need to choose the right OTT advertising platform for your needs. Third, you need to create effective OTT ads that will capture people’s attention.

If you can do these things, then OTT advertising can be a powerful tool for growing your business.