Fashion & E-commerce Marketing That Turns Scrollers into Buyers

For major events like Diwali: start awareness 4 weeks before, collect leads such as wishlists and email signups 2 weeks before, and focus on conversions during the launch week. For smaller events like Raksha Bandhan, 2–3 weeks is usually enough. We manage your festival calendar throughout the year, so you don’t have to worry about it. While one festival is running, we are already planning the next three.

For fashion brands, mostly yes. Micro-influencers with 10K–100K followers often have:

1. Higher engagement rates — around 6–8% compared to 1–2% for mega influencers.
2. More authentic audiences — their followers genuinely trust them.
3. Lower costs — you can often work with multiple micro-influencers for the cost of one big influencer.
4. Niche audiences — they can reach people interested in a specific style or region.

We identify relevant micro-influencers and track their ROI.

The industry average is around 68–70%, so it is common. The bigger problem is that most stores do nothing about those abandoned carts. We use a 3-step recovery system:

1. Email — send a reminder within 1 hour.
2. WhatsApp — send a personalized message within 3 hours.
3. Retargeting ad — show the same product again on Instagram the next day.

This three-step system helps recover more abandoned carts and bring back potential sales.

Shopify is a strong e-commerce platform for running ads. Meta Pixel, Google Tag, and email tools like Klaviyo have easy integrations. With Shopify:

1. Meta Catalog can sync automatically.
2. Google Merchant Center is easy to connect.
3. Abandoned cart apps are available.

We also work with WooCommerce. It may need a little more setup, but you can achieve similar results.

Both platforms are useful for different goals.

Amazon: High-intent buyers and built-in trust, but margins can be lower, customer data is limited, and relying only on Amazon can be risky.

Your own website: Helps build your brand, gives you access to customer data like email and WhatsApp, supports repeat purchases, and usually gives you better margins.

Our strategy: Use Amazon to acquire new customers and your own website to build repeat sales and customer loyalty. Running both together gives your brand maximum reach.